Results & Case Studies
At Azara Digital, we measure success by the numbers. Below are a few examples of how our proven Amazon strategies have helped consumer product brands cut wasted spend, rank higher, and scale profitably. Each case study highlights the challenges our clients faced, the strategies we implemented, and the measurable results that followed.
Case Study – Fitness Brand
Challenge:
This established fitness brand was struggling to scale on Amazon while keeping advertising efficient. Sales growth had flattened, ad spend was being wasted, and previous campaign structures were producing inconsistent results with a rising ACOS.
What We Did:
Rebuilt Sponsored Products, Sponsored Brands, and Sponsored Display campaigns using a full-funnel approach.
Implemented keyword “gap” research to target overlooked search terms in the fitness category.
Optimized listings with fresh SEO, enhanced images, A+ content, and a new storefront.
Introduced structured discount and promotion planning around seasonal demand and Amazon events.
Results (Jan–Sep 2025):
$2.16M in sales driven through Amazon advertising.
52,721 total orders with sustained growth through Q2 and Q3.
ACOS held at 19.38% while scaling spend to over $420K.
ROAS: 5.16, showing highly efficient return on ad spend.
Average CPC: $0.81 across all campaigns.
Strong month-over-month increases in both sales and orders, proving profitability at scale.
Case Study – Home Improvement Brand
Challenge:
A home improvement brand came to us with a limited advertising budget of only $100 per day. Previous campaigns were failing to generate consistent sales, and the brand struggled to prove that Amazon ads could scale profitably without overspending.
What We Did:
Built a lean campaign structure focused on high-intent keywords.
Applied keyword “gap” research to uncover opportunities competitors were missing.
Created and optimized product listings with SEO-rich copy and enhanced imagery.
Implemented tight bid control and negative keyword pruning to protect efficiency.
Results (30 Days):
$25,844 in sales from just $2,940 in ad spend.
ROAS: 8.79x, proving profitability even at a limited budget.
ACOS: 11.38%, showing highly efficient ad spend.
Average CPC: $0.63, demonstrating cost-effective traffic generation.
Daily ad spend capped at $100 while maintaining consistent growth.
Demonstrated that with the right strategy, smaller brands can compete effectively on Amazon.
Case Study – Supplement Brand
Challenge:
This supplement brand was competing in one of Amazon’s most saturated categories. Before we stepped in, sales were steady but flat (around $115K–$120K per month) with no clear strategy for scaling.
What We Did:
Began management mid-May 2025 with a full-funnel advertising and SEO strategy.
Launched new campaigns around high-intent and gap keywords.
Optimized listings with SEO-rich copy, A+ content, and enhanced images.
Layered promotions and discounts to increase velocity and organic rank.
Results (May–Aug 2025):
Sales growth: $121K in May → $173K in August (+43% in 3 months).
Ad-attributed sales: Scaled from $9,795 in May → $45,332 in August.
Efficiency metrics:
ACOS: 6.4% → 22% range while scaling
CPC: $0.78 → $1.43
ROAS: 5.5x
TACoS: 0.5% (May) → 5.7% (Aug) — showing ads fueled overall growth while total sales expanded.
Overall brand revenue and organic sales grew alongside ad investment, proving scalability even in a competitive category.
If these results look like the kind of growth you want for your brand, and you think we’d be a good fit, please don’t hesitate to reach out!