Your Amazon Growth Partners

At Azara Digital, We care about deliverable results and sales growth.

Azara Digital is an Amazon-focused agency with roots in San Diego, California, and a dedicated office in Lahore, Pakistan. Together, with our marketplace expertise we help consumer product brands grow faster and more profitably on Amazon using proven strategies and in-depth analysis.

Founder

Payton Hansen — Founder & CEO

After graduating from San Diego State University, I founded Azara Digital to help consumer product brands succeed on Amazon. Over the past several years, I’ve scaled both client accounts and my own product companies on the Amazon U.S. Marketplace. As both an Amazon agency owner and a brand operator, I work with my team to create strategies that are practical, profitable, and proven in the real world.

Our Team

Based at our office in Lahore, Pakistan, our dedicated team of Amazon experts works closely with all client accounts every day to drive results. With us being across time zones, there is always someone actively monitoring and optimizing your account, essentially around the clock.

Payton regularly travels to Lahore to work alongside the team in person, ensuring strong collaboration, hands-on training, and a shared commitment to client success.

This setup, with leadership from San Diego and execution strength in Lahore, gives Azara Digital the unique ability to deliver both strategic insight and cost-effective performance growth at scale.